New Techniques for Advertising Effectiveness

BK, Kia in VH1 Integrations

In these times of historically diluted media and savvy, even jaded and overly pitched audiences, advertisers are groping for more effective content, message and methods. Burger King, Kia and VH1 are partnering on a project to test some new ideas on all 3. Results are yet to be known.

I believe more transparent, personal and pertinent messages reach and motivate prospects. Humor and shock always do well with audience memory initially, but persistent pertinent personal persuasion is hard to beat. It's about facts, solutions, value, credibility and respect.

Look at Microsoft's new TV ads. They get to the nitty-gritty. Finances, convenience, value. They've learned they cannot compete with Apple in the media with Jerry Seinfeld and whatever those spots were supposed to be about.

It's all easy to write about, but VERY difficult to do. Watch this space...